Weekly Spots

POSTED: May 14, 2012

(White Plains, NY) May 14, 2012 – According to Arbitron, Jacksonville, FL is the 49th largest radio market with a population of 1,156,700. Two years ago they were the 46th largest radio market.

• The settlement that became Jacksonville was founded in 1791 as Cowford, because of its location at a narrow point in the river across from where cattle were once driven. The city was renamed in 1822 for Andrew Jackson, the first military governor of the Florida Territory and eventual seventh President of the United States.

• Jacksonville is home to Jacksonville University, the University of North Florida, Florida Community College at Jacksonville, Edward Waters College, Art Institute of Jacksonville, Florida Coastal School of Law, Trinity Baptist College, Jones College, Florida Technical College, Logos Christian College, and Brewer Christian College.

• The first professional sports team came to the city in 1995 as the Jacksonville Jaguars. They won the AFC Championship games in 1998 and 1999, but failed to advance to the Super Bowl.

• Improvements to the port in the late 1900s made this deep water port an arrival location that is now Florida's third largest seaport. The local economy is driven by banking, insurance, healthcare and logistics. Tourism is also important to the Jacksonville area, particularly tourism related to golf.

• Famous people from Jacksonville: Pat Boone, 1950s singer and teen idol; Gary U.S. Bonds, R&B singer and songwriter; Scott McKenzie, pop singer; Johnny Tillotson, singer; Derek Trucks, blues rock guitarist; David Duval, professional golfer and winner of the 2001 Open Championship and the rock/core band Limp Bizkit.

JACKSONVILLE SPOT TEN

In Jacksonville last week the #1 radio advertiser was MORGAN & MORGAN (Legal Services) with 1,207 spots. ARLINGTON TOYOTA SCION JACKSONVILLE ran 404 spots to hold #2, while MCDONALD'S landed in #3 with 369 commercials. SAFE TOUCH (Security) was #4 with 320 ads and FLORIDA DEPARTMENT OF HEALTH was #5 with 318 commercials. 1-800-411-PAIN was solid at #6 with 306 spots, while 1-800-ASK-GARY rang in at #7 airing 305 spots. PROFLOWERS moves from #28 to #8 with 301 ads. RAM (Jacksonville Chrysler Jeep Dodge RAM) ran 288 spots and parked in #9. TOYOTA was #10 with 269 spots.

ORGANIZATIONAL ADS SPOT TEN

NATIONAL STATISTICS -

THE AD COUNCIL leads this category with 9,107 spots. HD DIGITAL RADIO ALLIANCE came in #2 with 5,912, while KAISER PERMANENTE (not for profit) was #3 with 4,811 announcements. HERITAGE FOR THE BLIND was #4 with 3,778 spots and JDRF (Diabetes cure) lands in #5 with 2,995 spots. UNITED WAY was #6 airing 2,772 announcements and the AMERICAN HEART ASSOCIATION was solid at #7 with 2,118 spots, while BIG BROTHERS BIG SISTERS was #8 with 1,640 ads. AMERICAN HEART ASSOCIATION was #9 with 2,118 spots and AUTISM SPEAKS lands at #10 with 1,630 spots.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

THE HOME DEPOT continues its grip on #1 with 42,096 spots. GEICO bounces back into #2 airing 36,122 ads, while MCDONALD'S moves up from #5 to #3 with 26,599 spots. PROFLOWERS blossoms into the top five this week at #4, up from #12, with 22,208 spots. MIDAS was #5 running 18,945 spots.

Posted: May 14, 2012

PetSmart, Inc. (NASDAQ: PETM) is a retail chain of specialty pet supplies and services such as grooming and dog training, PetSmart PetsHotel dog and cat boarding facilities and Doggie Day Care. The name PetSmart is a paronomasia (pun). It can mean, Pet Smart and Pets' Mart. The company was founded by Jim Dougherty and Janice Dougherty on August 11, 1986 and is headquartered in Phoenix, AZ.

They were originally called PetFood Warehouse until 1989, when they changed the name to PETsMART.

PetSmart continued to grow and in 1993 went public. In 1994, PetSmart formed PetSmart Charities, Inc., a nonprofit organization that’s dedicated to ending euthanasia and finding homes for homeless pets. Petsmart.com made its debut in 1996.

In August 2005, the company announced that it was rebranding its name from PETsMART to PetSmart. This move, which de-emphasized "Mart" and emphasized "Smart", was designed to emphasize its evolution from a pet supply store to a solutions-oriented company.

As of May 2010, PetSmart had more than 1,160 stores and about 165 locations with PetsHotels and Doggie Day Camps. Many PetSmarts also contain Banfield Pet Hospital veterinary offices.

PetSmart also produces its own brands, such as, Grreat Choice, Sophisticat, Exquisicat and Authority. They also carry Groomax, grooming tools for both dogs and cats, (including brushes, combs, nail trimmers, shampoos, and conditioners) in their stores.

PetSmart sells fish tanks, stands, and aquarium decorations under the Top Fin name. Top Fin also makes gravel, filters, heaters and other accessories, including starter kits that include several basic components. Bird products are created under the Top Wing label, and include most items needed for birds, including cages, bowls, perches, and other products. PetSmart also has a small animal brand, named All Living Things.

According to public records, PetSmart produced revenues of $6.11 billion with a net income of $290.24 million, which represented the fiscal 2012 sales growth of 7.4%. PetSmart has 50,000 employees.

On Local Cable PetSmart ran 263,950 spots in the last 12 months. The biggest month was March 2012 with 29,629 spots.

On Radio, PetSmart slowed up advertising being in 2012. The total number of spots aired in the last 12 months was 196,024. The biggest month was November with 28,854 ads. January they ran 1,099, then 2,145 in February building to 4,425 spots last month April 2012. Let’s see if they get back to 2011 levels.

On Broadcast TV, PetSmart ran 66,048 spots in the last 12 months, with the high point coming last September when they ran 7,876 spots.

POSTED: May 14, 2012

Domino's Pizza, Inc. (NYSE: DPZ) is the second largest franchised pizza chain in the U.S.A. In 1960, the Monaghan brothers borrowed $500 to take over "Dominick's Pizza," which was jointly run until James traded his share for a used Volkswagen Beetle. Tom revitalized the image by changing the name to Domino's Pizza in 1965.

In 1989 the history of Domino's Pizza was to change when the Deep Dish pizza was introduced; for the first time in twenty five years the company was being forced to react to market demand. The same year they had to adjust to change, they opened their five thousandth store.

In 1992 they introduced their first non-pizza item. From the Domino Pizza dough, they created bread sticks. For many years the company had advertised that if the delivery of their pizzas took longer than thirty minutes, the pizza would be delivered free.

In 1993 Domino's Pizza discontinued this policy and stated that if a customer was unhappy they could have a new pizza or a refund. By 1994, Domino's Pizza introduced chicken wings and the same year they expanded to the African continent starting with a store in Egypt.

In 1996, Domino's Pizza website was launched and the company declared global sales of nearly $3 billion. By 1997 they had also had an internal modern facelift as their stores were all brightened up and the company introduced a new logo.

Domino's Pizza continued to grow exponentially and in 1997 they opened seven stores in one day on 5 different continents. In 1998 Tom Monaghan retired and sold Domino's pizza for nearly 1 billion dollars to Bain Capital and then went public in 2004.

According to their annual report for 2011, Domino's created revenues of $1.65 billion with a net income of $105.36 million, which represented 5.2% in sales growth. They have 10,000 employees.

Pizza Hut, Inc. is the largest pizza franchise in the world and a wholly owned subsidiary of Yum! Brands, Inc., the world's largest restaurant company. Pizza Hut was founded in 1958 by Dan and Frank Carney in Wichita, Kansas. It was there that the brothers, along with partner, John Bender, opened the first Pizza Hut restaurant and gave away free pizza as a way to gain community interest.

The first Pizza Hut franchise opened in 1959 in Topeka, Kansas and by 1964, Pizza Hut had established their unique and recognizable building appearance and layout for all additional franchises.

By 1972, Pizza Hut had 314 stores opened nationwide and in 1978 the company was acquired by PepsiCo. In 2001, KFC, Taco Bell, and Pizza Hut joined Long John Silver's and A&W Restaurants and became what is now Yum! Brands.

Pizza Hut has a variety of signature menu items that have led to the company's massive success, including the Stuffed Crust Pizza, Thin ‘N Crispy, Dippin' Strips Pizza, The Edge Pizza, as well as pasta dishes known as Tuscani Pasta.

The company's first advertisement used the tag-line "Putt Putt to Pizza Hut" and then used the main slogan "Gather ‘round the good stuff" until 1997. Short-lived was the motto, "Now You're Eating!" used from 2008 to 2009, and lately they have been using "America's Favorite Pizza", "Pizzas all day every day" and "Pizza Hut makes it great."

According to their parent company Yum! Brands'website, Pizza Hut has more than 7,200 restaurants in the United States and more than 5,600 restaurants in 90 countries and territories around the world. Last year, Yum! Brands produced revenues of $12.63 billion with a net income of $1.32 billion, which represented an 11.3% growth in sales. They have 466,000 employees.

On Local Cable, Pizza Hut is way out in front of Domino's running 63.58% more spots. Pizza Hut ran 452,893 spots in the last 12 months compared to Domino's 287,807 spots. Pizza Hut's biggest month was last month (April 2012) with 56,219 ads, while Domino's ran hottest last August 2011 with 28,921 spots.

On the Radio, Pizza Hut ran only 38,874 spots in the last 12 months compared to Domino's who ran 99,546 spots. Pizza Hut ran hottest last June with 8,774 spots, while Domino's ran the most last May at 19,325 spots.

On Broadcast TV, Pizza Hut dominates Domino's with 178,528 spots in the last 12 months, while Domino's delivered 67,925 spots to TV. Pizza Hut cleared the most spots in June of 2011 with 32,030 ads and Domino's Pizza ran hottest last month (April 2012) with 10,269 spots.

Posted: May 14, 2012

For The Current Spots: