Weekly Spots

POSTED: April 25, 2011

(White Plains, NY) April 25, 2011 – to Arbitron, Toledo, Ohio is the 89th largest radio market with a population of 531,300.

Toledo was founded in 1833 on the west bank of the Maumee River, originally incorporated as part of Monroe County, Michigan Territory, then re-founded in 1837, after conclusion of the Toledo War, when it was incorporated in Ohio.

There are many legends on how the city received its name, however the most popular version attributes the naming to Willard J. Daniels, a merchant, who reportedly suggested Toledo because “it's easy to pronounce, pleasant in sound, and there is no other city of that name on the American continent." The city is also known as “the glass capital of the world” because of its long standing history in the glass industry as well as “frog town” because of its location along the river in the area that was once known as the Great Black Swamp.

Some of the main points of interest in Toledo are The Toledo Zoo featuring the famous “hippoquarium,” and the Toledo Metroparks which consist of 12 parks and feature the Toledo Botanical Gardens, The Toledo Museum of Art, the Valentine Theater, The Imagination Station hands-on science museum, as well as Tony Packo’s Café featuring hundreds of celebrity-signed hotdog buns. As you may remember, Jamie Farr’s character in M*A*S*H, Max Klinger always longed for Tony Packo’s cooking.

Golf is one of the more prominent pastimes in Toledo and the city is home to the Inverness Club which has hosted six major USGA events, including the 2003 U.S. Senior Open, and will host the event again this summer July 25–31, 2011.

In pro sports, the city is the home of the Toledo Mud Hens, AAA affiliate of the Detroit Tigers; The Toledo Walleye hockey team, affiliated with the Detroit Red Wings and Chicago Blackhawks of the NHL.

The major universities located in the city metro area are The University of Toledo and Bowling Green State University. Other smaller colleges include Davis College, Stautzenberger College, and Toledo Academy of Beauty.

Notable people from Toledo include: actress, Katie Holmes; actress, Marlo Thomas; actor, Jamie Farr; journalist and political activist, Gloria Steinem; jazz pianist Art Tatum; musician, Tom Scholz, member of the 1970s rock group Boston; collegiate football coach, Urban Meyer and head coach of the NFL Baltimore Ravens, John Harbaugh.

TOLEDO SPOT TEN

The #1 advertiser in Toledo last week was TAYLOR KIA with 970 spots. Coming in #2 was TAYLOR HYUNDAI with 895 commercials, while THE HOME DEPOT was #3 with 778 ads. DAVE WHITE CHEVROLET jumped from #39 to #4 with 595 spots and GEICO was #5 with 583 spots. NATIONWIDE AUTO FINANCE was #6 with 464 spots, while LUMATONE moved from #19 to #7 airing 421 announcements. PROACTIV SOLUTION was steady at #8 and SAFELITE AUTOGLASS was unbreakably #9 with 371 spots. WALGREENS leaped from #34 to #10 with their 315 spots.

FOOD & BEVERAGE SPOT TEN

NATIONAL STATISTICS -

In this category on the national level, CHICKEN OF THE SEA floated to the top with 5,532 spots. FOLGERS continued to brew at #2 with 3,547 spots, while FARMLAND FOODS grew from #57 to #3 in the land with 3,222 commercials. ECKRICH was #4 with 2,219 commercials and the 5-HOUR ENERGY drink energized #5 with 1,060 spots. JOHNSONVILLE SAUSAGE sizzled at #6 with 945 spots, while MOTHER’S COOKIES hit #7 with 461 spots. GUERRERO FOODS dropped from #3 to #8 with 755 spots and OREO COOKIES held on at #9 with 658 ads. FRENCH MARKET COFFEE landed at #10 with 539 spots.

NATIONAL SPOT TEN

NATIONAL STATISTICS -

THE HOME DEPOT was #1 again with 69,036 spots convincing everyone to get out there and fix up the yard and garden. GEICO was once again #2 with 45,946 spots and SAFELITE AUTOGLASS came back in at #3 with 36,548 ads. MCDONALD’S was #4 airing 26,144 commercials, while VERIZON stayed at #5 with 24,994 spots.

Posted: April 25, 2011

L’Oréal is one of the largest companies in France. They are also the world's largest manufacturer of high-quality hair color, skin care, sun protection, cosmetics, perfumes, and hair care. They have 23 global brands; the most notable being Garnier, L’Oréal Paris, Maybelline, Redken, Matrix, Lancôme, Biotherm, Helena Rubenstein, Kiehl’s, Giorgio Armani, Ralph Lauren, Cacharel, Viktor & Rolf, Diesel and YSL Beaute.

Total sales of L’Oréal products are billions ahead of those of its closest competitor, Unilever, and more than double those of Revlon and Shiseido. It boasts a world-wide distribution network as well as the industry's highest research-and-development budget and the largest cosmetology laboratory in the world.

L'Oréal's story begins in turn-of-the-century Paris at a time when women of the demi-monde dyed their hair; their choice restricted to fiery red or coal black. In 1907, Eugène Schueller, a young chemist, began making the first synthetic hair dyes by night in his kitchen and selling them to hair salons in the morning under the brand name Auréole. His strategy was successful; within two years he established the Société Françoise des Teintures Inoffensives pour Cheveux, which soon afterward became L'Oréal.

In 1912, the company extended its sales to Austria, Holland and Italy and by 1920 its products were available in a total of 17 countries, including the United States, Brazil, Chile, Peru, Ecuador, Bolivia, and the Soviet Union, and in the Far East. Global expansion continued throughout the century and the company is now present in 130 countries.

L’Oréal has a rich tradition of using media and advertising to bring their products to the world in new and exciting ways. Dating back to 1933, Schueller commissioned famous artists of the time to design posters and also launched his own women's magazine, Votre Beauté. By 1938 L'Oréal was advertising its hair products with radio jingles. The company also used famous faces to launch new products like Jean Harlow and Mae West in the 1930s and 1940s, Marilyn Monroe and Brigitte Bardot in the 1950s, and Eva Longoria and Beyoncé Knowles over the past decade. L’Oréal’s slogan “Because I’m Worth It” has become synonymous with the company and has recently been modified to “Because We’re Worth It”, creating a sense of consumer involvement in L’Oréal’s philosophy and products.

As L'Oréal entered the mid-1990s, the company found itself engaged in a battle with rivals Procter & Gamble and Unilever for worldwide domination of the mass cosmetic and fragrance markets. L'Oréal seemed determined to remain the leader, hiking its advertising budget by as much as 50 percent for some products, and creating a whole new image for most of its color cosmetics. In 2009, L’Oréal spent approximately $4.56 billion on advertising, making it the world’s #3 advertiser overall.

In 2010, L’Oréal had total revenue of $27.4 billion with net income of $3.15 billion. They had 64,600 employees as of 2009.

In the last 12 months, L’Oréal ran 1,146,281 spots on Cable TV. The biggest month was last August with 156,343 ads.

On the Radio, they didn’t run that many spots in the last 12 months. The total was 19,915 ads and the only respectable month was August with 7,208 spots.

On TV, L’Oréal ran 773,936 spots in the last 12 months with the hot months being August (76,362), October (77,123) and November (75,801).

POSTED: April 25, 2011

Time Warner Cable was formed in 1989 through the merger of Time Inc.'s cable television company, American Television and Communications Corp., and Warner Cable, a division of Warner Communications. After being a part of Time Warner, Inc for 20 years, Time Warner Cable is now no longer affiliated with them as of March 2009. Time Warner Cable operates in 28 states and is headquartered in the Time Warner building in New York City.

Like Comcast Xfinity, Time Warner has its own bundle of services that are offered to customers. Time Warner’s Triple Play offers Digital Cable, Road Runner High Speed Internet, as well as Digital Home Phone with unlimited nationwide calling.

In late 2005, Time Warner Cable and several other cable companies formed a venture with Sprint Nextel. This joint venture enables TWC customers to receive a full suite of products, linking in-home and out-of-home entertainment, information, and communications services. All of this was included in the new "Triple Play On The Go", similar to the Triple Play but with an addition of new services through Sprint Nextel.

In the summer of 2006, Time Warner Cable and Comcast completed a deal to purchase nearly all of Adelphia Communications Corporation assets for $17 billion. Time Warner Cable gained 3.3 million of Adelphia's subscribers, a 29 percent increase, while Comcast took about 1.7 million subscribers in the buy-out. As Comcast and Time Warner were working out the details of stock, they agreed to exchange subscribers to consolidate in certain markets. For example, in LA Time Warner gained the market, but in Philadelphia, Comcast took the market.

Time Warner Cable has 14.4 million customers who subscribe to at least one of their services. There are 12.2 million digital cable customers, 9.4 million high speed Internet users, and 4.3 million digital phone customers. They are the 2nd largest multiple systems provider in the United States.

In 2010, Time Warner Cable had $18.8 billion in total revenue and $1.3 billion net income. They have 47,000 employees.

Comcast was originally formed as American Cable Systems in 1963 by Ralph J. Roberts, Daniel Aaron, and Julian A. Brodsky. They started with their first cable system in Tupelo, Mississippi. The company was incorporated in Pennsylvania in 1969, under the new name Comcast Corporation. The name "Comcast" is a portmanteau of the words "Communication" and "Broadcast".

Fully - or partially - owned Comcast programming includes: Comcast Newsmakers, CN8, Comcast SportsNet, SportsNet New York, MLB Network, Comcast Sports Southeast/Charter Sports Southeast, E! Entertainment, Style Network, G4, Versus, The Golf Channel, AZN Television, and FEARnet. Comcast also has a variety network known as Comcast Network, available exclusively to Comcast and Cablevision subscribers.

Xfinity is the name for the re-branded triple play services in Comcast's largest markets, which include the company's digital cable, cable Internet access, and cable telephone services. Smaller markets currently retain the Comcast branding for all services until they have been upgraded to full digital services. The name changes for each of the triple play services are as follows: Comcast Digital Cable is now called "Xfinity TV", Comcast Digital Voice is now called "Xfinity Voice", and Comcast High Speed Internet is now called "Xfinity Internet". A major push involving the new Xfinity branding took place during the 2010 Winter Olympic Games coverage on NBC, which was in the early stages of a merger with Comcast. The joint venture with General Electric to form NBCUniversal was completed January 28, 2011. According to Comcast, the name Xfinity stands for infinite content choices and cross-platform features. Comcast Business Class services remain under the "Comcast" name.

Figures from late last year shows Comcast serving a total of 22.9 million cable customers, 16.7 million high-speed Internet customers, and 8.4 million voice customers. It is currently the largest home cable and Internet provider and the third largest home telephone provider in the country.

Last year, Comcast had total revenue of $37.93 billion with net income of $3.63 billion. They have 102,000 employees.

Of course two cable giants would use Cable to advertise Cable; and boy did they ever. Time Warner Cable ran 1,126,095 spots in the last 12 months compared to Comcast’s Xfinity that ran 1,461,860 ads. Comcast ran hottest last March with 140,611 spots, while Time Warner Bundle ran hottest in January 2011 with 111,216 spots.

On the Radio, Comcast Xfinity was up ahead of Time Warner Cable. Comcast ran 598,783 spots in the last 12 months, while Time Warner ran 352,481 spots. Both ran more spots in March than in early months.

On TV, Comcast ran 322,123 spots, while Time Warner Cable cleared 213,082 spots. Overall, between all three media, Time Warner ran about 71% as many spots as Comcast.

Posted: April 25, 2011

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