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CITY FACTS
In Sacramento, SHANE COMPANY was #1 with 549 spots. The US DEPARTMENT OF HEALTH & HUMAN SERVICES was #2 with 476 spots. THE HOME DEPOT was #3 with 456 spots, while the HD DIGITAL RADIO ALLIANCE was #4 with 443 ads. SLEEP TRAIN was #5 running 437 commercials and SAVE MART SUPERMARKETS was #6 airing 416 ads. MATTRESS DISCOUNTERS WEST came in #7 with 400 spots and ELK GROVE AUTO MALL drove from #15 to #7 with 383 spots. VERIZON pops from #287 to #9 airing 382 spots, while AT&T jumps from #12 to #10 with 382 spots.
NATIONAL STATISTICS -
In the nation, the #1 alcoholic beverage advertised on the radio last week was BUD LIGHT running 4,862 spots. Coming in #2 was its brother BUDWEISER with 3,525 spots, while COORS LIGHT hit #3 with 2,693 spots. CROWN ROYAL was #4 airing 1,743 commercials and SAM ADAMS WINTER LAGER was #5 with 1,313 spots. COORS LIGHT HOME DRAFT was #6 with 1,026 spots and SAMUEL ADAMS was #7 with 954 spots. Popping in at #8 was SAM ADAMS BOSTON LAGER with 932 spots and MILLER LIGHT was #9 running 905 spots. Coming in at #10 was BUCHANAN’S with 885 spots.
NATIONAL STATISTICS -
We have a new #1 this week, THE HOME DEPOT rising from #2 with 45,147 spots. Dropping to #2 was GEICO with 30,441 spots. LOWE’S surges from #16 up to #3 with 30,142 ads, while WAL-MART was #4 airing 26,723 spots. MCDONALD’S was #5 with 24,964 spots.
DIRECTV has a legendary beginning when Hughes Electronics gained FCC approval to build and operate a direct broadcast satellite system, or DBS back in 1984. The satellite DIRECTV-1 was launched on December 17, 1993 and in 1994, Hughes Electronics founded DIRECTV and premiered the first North American offering of DBS service. Often called the "minidish", this new satellite dish was considerably smaller than what consumers were used to - approximately 18 inches in diameter - and much more manageable than those large, cumbersome TVRO satellite dishes from our past.
In 1998, with over 4 million subscribers, DIRECTV Satellite entered into an agreement to purchase its partner, US Satellite Broadcasting for over $1.3 billion in stocks and cash. In July of 1998, DIRECTV invested $250 million in XM satellite radio.
1999 DIRECTV acquired Primestar, Inc. and their 2.3 million subscribers. As part of the transaction, DIRECTV inherited Primestar's satellite assets - specifically, 11 transponders and two satellites - giving them high-powered DBS frequencies to provide full coverage of the continental United States.
By 2001, DIRECTV Satellite had gained over 10 million subscribers and in October, announced its intention to merge with its prime competitor, EchoStar Communications, the parent company of DISH Network. In November, DIRECTV joined with Music Choice and Wink Communications to announce a new interactive music commerce service that would allow consumers to purchase a CD of the song they were listening to directly through their remote control. This 24/7 feature was launched in September of 2002.
The merger with EchoStar's DISH Network fell through in 2003 and later that same year, General Motors sold their controlling interest of Hughes Electronics to News Corporation. 2003 also saw the introduction of a new high-definition video recorder from DIRECTV and TiVo as well as a second-generation model through a partnership with Philips.
Today, DIRECTV offers service to more than 14 million subscribers in the continental US as well as the one million plus subscribers in Latin America. DIRECTV created revenues of $21.57 billion with net income of $1.01 billion, which was an increase of 9.5% for them in 2009. They have 21,800 employees.
On Cable DIRECTV ran 305,836 ads with large campaigns in April (34,584), June (36,223) and August (31,927).
On the Radio, DIRECTV ran 127,899 spots in the last 12 months with their blitz in November (15,953), December (15,426) and January (16,234) of last year.
On TV, they ran 106,633 spots in the last 12 months. The biggest was last January when they ran 12,709 spots.
POSTED: November 29, 2010
Papa John's Pizza (NASDAQ: PZZA) is the third largest take-out and delivery pizza restaurant chain in the United States, behind Pizza Hut and Domino's Pizza.
Based in Louisville, Kentucky, Papa John's employs the slogan "Better Ingredients. Better Pizza."
Internationally, there are over 3,300 Papa John's establishments, including over 2,600 in the U.S. and more than 500 in over 30 other countries.
As a high school student working at a local pizza pub in Jeffersonville, Indiana, Papa John's founder John Schnatter realized that there was something missing from national pizza chains: a superior-quality traditional pizza delivered to the customer's door. His dream was to one day open a pizza restaurant that would fill that void.
In 1983, "Papa" John Schnatter knocked out a broom closet located in the back of his father's tavern (Mick's Lounge), sold his prized 1971 Z28 Camaro and purchased $1,600 worth of used restaurant equipment, and began selling his pizzas to the tavern's customers.
The customers loved the pizza so much that John was able to expand by moving into adjoining space, eventually leading to the opening of the first Papa John's restaurant in 1984.
In 1997, Pizza Hut filed suit against Papa John's for advertisements that compared the ingredients of Papa John's and its competitors. At trial, the court agreed with Pizza Hut's argument that Papa John's slogan did not constitute statements of literal fact – that "fresher ingredients" do not necessarily account for a "better" pizza. This ruling was overturned in 2000 when Papa John's appealed the decision. Although the jury's decision on the misleading advertising was upheld, the appeals court determined that Pizza Hut failed to prove, under the requirements of the Lanham Act, that the misleading advertising and puffery had a material effect on consumers' purchasing decisions.
In 2009, Schnatter began a nation-wide campaign to find the Z28 Camaro he sold in order to start his first Papa John's store. With the help of the automotive website Jalopnik, the car was traced to the town of Flatwoods, Kentucky, where it was owned by one Jeff Robertson. He sold the car back to Schnatter in August of that year, cashing a check for $250,000; in addition, Schnatter offered $25,000 to the family who had originally purchased the car from him in 1983. In honor of the re-acquisition of the car, Papa John's announced that anyone who drove a Camaro to a Papa John's location on August 26 would receive one free pizza.
Last year they reported revenues of $1.11 billion with net income of $57.45 million. They have 16,000 employees.
Domino's Pizza, Inc. (NYSE: DPZ) is the second largest franchised pizza chain in the U.S.A. In 1960, the Monaghan brothers borrowed $500 to take over "Dominick's Pizza," which was jointly run by them until James traded his share for a second hand car. Tom revitalized the image by changing the name to Domino’s Pizza.
In 1989 the history of Domino's Pizza was to change when the Deep Dish pizza was introduced; for the first time in twenty five years the company was being forced to react to market demand. The same year they had to adjust to change, they opened their five thousandth store.
In 1992 they introduced their first non-pizza item to their menu. From the Domino Pizza dough, they created bread sticks. For many years the company had advertised that if the delivery of their pizzas took longer than thirty minutes, the pizza would be delivered free.
In 1993 Domino Pizza discontinued this policy and stated that if a customer was unhappy they could have a new pizza or a refund. By 1994, Domino’s Pizza introduced chicken wings, while the international expansion got them into the African continent when they opened a store in Egypt.
In 1996, Domino’s Pizza website was launched and the company declared global sales of nearly $3 billion. By 1997 they had also had an internal modern facelift as their stores were all brightened up and the company introduced a new logo.
Domino’s Pizza continued to grow exponentially and in 1997 they opened seven stores in one day on 5 different continents. In 1998 Tom Monaghan retired and sold Domino's pizza for nearly 1 billion dollars.
In 2004, during Super Bowl Sunday, Domino’s Pizza sold over a million pizzas, which was an increase of 42 percent on their normal Sunday trading volume.
Domino’s reported revenues of $1.40 billion last year with net income of $79.74 million. They have 10,200 employees.
MEDIA USAGE
