Click an icon to download Adobe Reader 
or PDF Plugin for Firefox 
CITY FACTS
In Knoxville the #1 advertiser on the radio last week was GEICO with 332 spots. THE HOME DEPOT came in #2 airing 273 commercials, while CRACKER BARREL OLD COUNTRY STORE was #3 with 239 spots. AT&T rang in at #4 with 228 ads and SOUTH CENTRAL A\V was #5 running 216 spots. CITIZENS BANK OF BLOUNT COUNTY was #6 with 209 spots, while AUTOZONE drove from #70 to #7 with 202 spots. SHELL was #8 airing 173 spots and MCDONALD’S was #9 with 165 ads. RUSTY WALLACE TOYOTA won #10 with 160 spots.
NATIONAL STATISTICS -
Cable and TV advertising Cable and TV is the category and the #1 buyer was FOX TV NETWORK with 20,603. ABC TV NETWORK was #2 with 4,376 spots, while the HISTORY CHANNEL was #3 with 4,242 ads. TBS came in #4 with 3,796 spots and UNIVISION was in at #5 with 3,742 spots. PAY-PER-VIEW from iN Demand was #6 running 3,200 ads, while THE OPRAH WINFREY SHOW SYNDICATION was #7 with 2,908 spots. The ESTRELLA TV NETWORK was #8 with 2,670 spots and HOW I MET YOUR MOTHER SYNDICATION was #9 airing 2,033 announcements. Coming in #10 was TWO AND A HALF MEN SYNDICATION with 2,031 spots.
NATIONAL STATISTICS -
On the National scene, GEICO remains the #1 advertiser on radio with 44,532 spots. THE HOME DEPOT was #2 with 37,704 spots, while MCDONALD’S was #3 airing 26,364 ads. AUTOZONE pops from #14 to #4 with 24,498 ads and #5 was WAL-MART with 21,781 spots.
Ashley Furniture's Worldwide Headquarters in Arcadia, Wisconsin continues to be the core manufacturing and distribution center for the Ashley Companies.
Founded by Carlyle Weinberger in 1945, the company started as a sales organization with branches in Chicago and Goshen, Indiana.
In 1970, Ashley invested in the Wisconsin-based Arcadia Furniture. The Wisconsin factory encompassed 35,000 square feet and had 35 employees. At first the two companies maintained their separate identities, with Arcadia focusing on production and Ashley on sales. But they eventually merged.
By 1982, the merged company's annual sales reached $12 million and it had moved its corporate headquarters from Chicago to Arcadia. By the mid-1980s, Ashley offered a line of roughly 350 different furniture products, and had turned its design and manufacturing away from "heirloom pieces" toward products aimed at middle-income buyers.
Ashley Furniture sells home furnishings and accessories available through two distribution channels: independent furniture dealers and more than 400 Ashley Furniture HomeStores which are independently owned and operated by licensees in the United States, Canada, Mexico, Central America, and Japan.
Reports show revenues of $3.3 billion and they have 18,000 employees today.
In Cable, 208,023 spots were run in the last 12 months. The biggest months were September (30,429) and October (25,799).
On the Radio, Ashley ran 43,475 spots in the last 12 months, with July being the biggest month with 5,135 spots.
On TV, 178,637 spots were run with September hitting 20,614 spots and the lowest month was December with 7,409 spots.
POSTED: November 22, 2010
VERIZON Communications Inc., based in New York City was formed on June 30, 2000, with the merger of Bell Atlantic Corp. and GTE Corp. Verizon began trading on the New York Stock Exchange (NYSE) under the VZ symbol on Monday, July 3, 2000 and was added to the Dow Jones Industrial Average in 2004.
As of year-end 2008, Verizon's wireless network included more than 36 million access lines and nearly 8.7 million broadband connections nationwide. Over 1 billion phone calls and trillions of bits of data were being carried over this nationwide network on an average business day.
From 2006 through 2008, Verizon invested a total of more than $50 billion to maintain, upgrade and expand its technology infrastructure. Verizon's strong cash flow from operating activities ($26.6 billion in 2008) enabled the company to invest in growth areas – particularly broadband and wireless - even as the company maintained a healthy dividend.
In wireless, Verizon has made several recent major investments. In March 2008, Verizon invested $9.4 billion for a nationwide spectrum footprint (excluding Alaska) in the FCC's 700 MHz auction, plus 102 spectrum licenses for individual markets around the U.S.
In August 2008, Verizon Wireless expanded its service to many rural markets by completing its purchase of Rural Cellular Corp. for $2.66 billion in cash and assumed debt. In January 2009, Verizon Wireless completed its purchase of Alltel from Atlantis Holdings LLC, expanding the company's network coverage to nearly the entire U.S. population.
By January 2009, Verizon Wireless served more than 80 million customers nationwide. According to company documents, Verizon added 198,000 customers to the FIOS Internet service, while bringing their Internet totals to 2.2 million, while FIOS TV served 2.7 million households, with 191,000 added
Verizon reported revenues of $107.81 billion last year with net income of $3.65 billion. They increased sales by 10.7% in 2009 and have 195,100 employees.
AT&T is in large measure the history of the telephone in the United States. AT&T's roots stretch back to 1875, with founder Alexander Graham Bell's invention of the telephone. During the 19th century, AT&T became the parent company of the Bell System, the American telephone monopoly.
In a suit that began in 1974 and ended in 1984, the Justice Department demanded the largest “voluntary” break-up in the history of American business. AT&T was forced to divest, producing many “baby-Bells”, which included, Bell Atlantic, Bell South and others.
On September 20, 1995, AT&T announced that it was restructuring into three separate publicly traded companies: a systems and equipment company (which became Lucent Technologies,) a computer company (NCR) and a communications services company (which would remain AT&T.)
By mid-2000, AT&T had three rapidly evolving networks- data, broadband, and wireless, and four separate businesses-cable, wireless, business, and consumer. In October 2000, AT&T announced that it would restructure over the next two years into a family of separate publicly held companies: AT&T Wireless, AT&T Broadband, and AT&T. AT&T Wireless became an independent company on July 9, 2001.
On December 9, 2001, AT&T and the cable-operator Comcast reached a definitive agreement to merge AT&T Broadband with Comcast. The businesses completed their merger on November 18, 2002, and began combined operations as the Comcast Corporation. Recent rumors claim that Comcast is courting NBC Universal for a merger.
In 2004, AT&T and SBC Communications announced an agreement for SBC to acquire AT&T in a $16 billion transaction and created a mammoth communications and networking company. The cell phone company Cingular, a joint project between SBC and Bell South was eventually morphed into AT&T Wireless and then went away.
According to company documents, for the quarter ended September 30, 2010, AT&T's consolidated revenues totaled $31.6 billion, up $847 million, or 2.8 percent.
MEDIA USAGE
