By: Dwight Douglas, VP Marketing
Media Monitors - New York
(White Plains, NY) April 19, 2010 - According to Arbitron, Phoenix, AZ is the 15th largest radio market with a population of 3,300,300 and it keeps growing.
CITY FACTS
Phoenix, the capital and largest city in Arizona, was incorporated in 1881 after being founded in 1868. On February 14, 1912, under President William Howard Taft, Phoenix became the capital of the newly formed state of Arizona.
The early economy of the city was primarily agricultural, dependent mainly on cotton and citrus farming. In the last two decades, the economy has diversified as rapidly as the population has grown.
Phoenix is home to the Phoenix Suns of the National Basketball Association. The Phoenix Mercury was one of the original eight teams to launch the Women's National Basketball Association. And in 1988, the St. Louis Cardinals moved to Arizona and last year made their Superbowl debut against the Pittsburgh Steelers. The Arizona Cardinals lost to the Steelers, who have six Championships.
Arizona State University is the main institution of higher education in the region, with campuses located in Tempe, Northwest Phoenix, Downtown Phoenix and Mesa. The University of Phoenix is also headquartered in Phoenix.
Some notable people from Phoenix include John McCain presidential candidate of 2008, the band, Jimmy Eat World, American Idol singer, Jordan Sparks, and singer-song writer, Michelle Branch. Stevie Nicks of Fleetwood Mac grew up in Scottsdale, Arizona.
PHOENIX SPOT TEN
Last week in Phoenix the #1 advertiser was the US CENSUS BUREAU with 2,152 spots. Coming in #2 was THE HOME DEPOT with 986 ads, while GEICO was #3 with 792 spots. SRP SALT RIVER PROJECT was #4 airing 619 announcements and VERIZON was #5 with 594 spots. LOWE'S was #6, up from #66 and closing in on the Home Depot with 583 spots. WENDY'S was #7, up from #13 with 578 commercials, while FRESH & EASY (food market) was #8 running 504 spots. AUTOZONE was #9, up from #25 the previous week with 493 ads and in at #10 was DEVRY UNIVERSITY with 461 spots.
MOTION PICTURES SPOT TENNATIONAL STATISTICS -
The number one movie in the USA on the radio last week was KICK-ASS running 2,998 spots. DEATH AT A FUNERAL MOVIE was #2 airing 2,394 commercials, while CRUCE OSCURO (DARK CROSSING) was #3 with 98 spots. THE PERFECT GAME came in #4 and only ran 40 spots and LETTERS TO GOD showed 24 spots. CLASH OF THE TITANS was #6 airing only 15 announcements, while EXIT THROUGH THE GIFT SHOW ran 14 spots. BROTHERS AT WAR had 4 spots nationally, with put them at #8 and LION KING was #9 with 3 spots. HAROLD & KUMAR ESCAPE FROM GUANTANAMO ran 2 spots to hold down #10 on the list.
NATIONAL SPOT TENNATIONAL STATISTICS -
THE HOME DEPOT pounced back into #1 with a roar and 57,939 spots. The US CENSUS BUREAU moved down to #2 with 36,152 announcements, while GEICO insured the #3 spot with 35,880. VERIZON was in at #4 with 29,784 ads and SAFELITE AUTOGLASS was #5 running 24,708 spots.
Posted: April 19, 2010
Target begins much earlier than Wal-Mart, when George D. Dayton opens a Goodfellows in downtown Minneapolis in 1902. In 1909, Dayton Dry Goods Company made its first recorded gift to the Associated Charities of Minneapolis, today known as the United Way. In 1960, The Dayton Company begins the practice of annual team member fundraising drives for the United Way.
In 1946, The Dayton Company's bylaws established the practice of giving 5% of pretax profits to the community. It's the second American company to establish a preset amount of annual giving in its bylaws. The Dayton Company enters mass market discount merchandising with the opening of its first Target store in Roseville, Minnesota on May 1.
In 1968, The Target bull's eye logo is redesigned to its current appearance. In 1995, the first SuperTarget® store opens in Omaha, Nebraska. Over the years, Target has expanded cautiously, but is still the #2 retailer behind the "goliath."
Today, Target operates more than 1,680 stores in 48 states nationwide, including more than 230 SuperTarget® stores and employs close to 400,000 people.
Target's slogan is "Expect More. Pay Less" and after 19 years of being known for "Always Low Prices," Wal-Mart, the world's largest retailer, recently changed its slogan to "Save Money. Live Better." The focus and the customer-base might be the same, but shoppers have a definite viewpoint on each store. Some of the shoppers of Target have taken to calling the store with a French pronunciation of the name, Target, saying the 'g' sounding like the one in garage and making the 't' silent. This apparent trend of "classing up" the image by the customers has been ignored by their marketing department.
We know that the holiday season drives retail, and Target targets this nicely, with Cable ads starting their impact in the fall and hitting their peak in December. In the last month of last year, Target ran 27,579 spots in December.
On Radio, 44% of the ads ran in December with a slight spike in July. Target ran a total of 118,821 spots on the radio in the last 12 months.
On TV, Target's November (21,966) and December (36,744) were the big months and their the total Target TV spots for the last 12 months hit 148,552 spots.
KROGER HISTORY: In 1883, Barney Kroger invested his life savings of $372 to open a grocery store at 66 Pearl Street in downtown Cincinnati. The son of a merchant, Kroger ran his business with a simple motto: "Be particular. Never sell anything you would not want yourself."
Being more than 120 years old, that motto has kept Kroger well, as it has evolved into a variety of formats aimed at satisfying the ever-changing needs of the almighty consumer. With nearly 2,500 stores throughout 31 states, under two dozen banners with annual sales of more than $70 billion, Kroger ranks as one of the nation's largest retailers.
Some of their other brands include: Loaf 'N Jug, Dillon's, Baker's, Ralph's, City Market, King Soopers, Smith's Food & Drug Stores, Fry's Marketplace, Fry's Mercado, Smith's Marketplace, V&F Coffee and Office Products, Food 4 Less, Fresh Fare, QFC - Quality Food Centers, Cala Foods, Bell Markets, Fred Meyer.
In the early 1900s, most grocers bought their bread from independent bakeries. But Kroger always baked its own bread attempting to reduce the price for their customers while still making money. Mr. Kroger became the first grocer in the country to establish his own bakeries. He was also the first to sell meats and groceries under one roof.
Mr. Kroger also spied the promise of increasing his income by manufacturing the products he sold. The idea was born when after buying too much cabbage, he convinced his mother to cook up some of her favorite tangy sauerkraut that proved hugely popular with his German customers. From this, the idea of producing food products became part of the Kroger promise.
Kroger now operates 41 food processing facilities that collectively make thousands of products ranging from bread, cookies, milk, soda pop, ice cream and peanut butter. Nearly half of the 14,400 private-label items found in the company's stores today are made at one of these manufacturing plants. These "corporate brands" today account for an impressive 26% of the grocery dollar sales at Kroger, providing the company with a huge strategic advantage.
Acquisitions have played a key role in Kroger's growth over the years. In 1983, 100 years after the company's founding, Kroger merged with Dillon Companies Inc. in Kansas to become a coast-to-coast operator of food, drug and convenience stores.
The biggest merger in Kroger's history came in 1999, when the company teamed up with Fred Meyer, Inc. in a $13 billion deal that created a supermarket chain with the broadest geographic coverage and widest variety of formats in the food retailing industry. The merger also enabled Kroger to generate huge economies of scale in purchasing, manufacturing, information systems and logistics. In an era when many larger mergers failed, the success of the Kroger-Fred Meyer merger stands out.
SAFEWAY HISTORY: In 1915, M.B. Skaggs, an ambitious young man based in the small town of American Falls, Idaho purchased a tiny grocery store from his father. M.B.'s business strategy, to give his customers value and to expand by keeping a narrow profit margin, proved spectacularly successful.
By 1926 he was operating 428 Skaggs stores in 10 states. M.B. almost doubled the size of his business that year when he merged his company with 322 Safeway outlets (formerly known as Selig stores). Two years later M.B. listed Safeway on the New York Stock Exchange. M.B. did not let the difficulties of the Great Depression dilute his pioneering focus on value for customers. In the 1930's Safeway introduced produce pricing by the pound, open dating on perishables to assure freshness, nutritional labeling, even some of the first parking lots.
Today, there are 1,775 Safeway stores across the US and Canada. These include 312 Vons stores in Southern California and Nevada, 112 Randall's - Tom Thumb stores in Texas, 37 Genuardi's store in the Philadelphia area, as well as 17 Carr's stores in Alaska. They also have own Dommick's and Pavilions.
Like Kroger, Safeway's success has linked to the introduction of one of the most extensive private labels programs in North America with some 3,000 products including Safeway, Lucerne and Mrs. Wright's. An additional 1,250 premium products are marketed under the Safeway SELECT label.
Safeway has a continuing history of environmental responsibility, starting with cardboard recycling in 1960. Today they typically recycle over 450,000 tons of material per year. In addition, through a partnership with the Environmental Protection Agency, Safeway has become one of the nation's largest commercial buyers of renewable energy.
MEDIA USAGE
Last 12 Months
On Cable, Safeway ran 20% of the spots that Kroger ran. Kroger ran 30,220 in the last 12 months to Safeway's 6,209 ads.
On Radio, both use this medium well, with Kroger ahead 563,722 ads to Safeway's 354,308 spots.
On TV, both food markets ran about the same number: Kroger's 57,899 to Safeway's 54,707 spots.
Posted: April 19, 2010
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Last week in Phoenix the #1 advertiser was the US CENSUS BUREAU with 2,152 spots. Coming in #2 was THE HOME DEPOT with 986 ads, while GEICO was #3 with 792 spots. SRP SALT RIVER PROJECT was #4 airing 619 announcements and VERIZON was #5 with 594 spots. LOWE'S was #6, up from #66 and closing in on the Home Depot with 583 spots. WENDY'S was #7, up from #13 with 578 commercials, while FRESH & EASY (food market) was #8 running 504 spots. AUTOZONE was #9, up from #25 the previous week with 493 ads and in at #10 was DEVRY UNIVERSITY with 461 spots.
NATIONAL STATISTICS -
The number one movie in the USA on the radio last week was KICK-ASS running 2,998 spots. DEATH AT A FUNERAL MOVIE was #2 airing 2,394 commercials, while CRUCE OSCURO (DARK CROSSING) was #3 with 98 spots. THE PERFECT GAME came in #4 and only ran 40 spots and LETTERS TO GOD showed 24 spots. CLASH OF THE TITANS was #6 airing only 15 announcements, while EXIT THROUGH THE GIFT SHOW ran 14 spots. BROTHERS AT WAR had 4 spots nationally, with put them at #8 and LION KING was #9 with 3 spots. HAROLD & KUMAR ESCAPE FROM GUANTANAMO ran 2 spots to hold down #10 on the list.
NATIONAL STATISTICS -
THE HOME DEPOT pounced back into #1 with a roar and 57,939 spots. The US CENSUS BUREAU moved down to #2 with 36,152 announcements, while GEICO insured the #3 spot with 35,880. VERIZON was in at #4 with 29,784 ads and SAFELITE AUTOGLASS was #5 running 24,708 spots.
Posted: April 19, 2010
We know that the holiday season drives retail, and Target targets this nicely, with Cable ads starting their impact in the fall and hitting their peak in December. In the last month of last year, Target ran 27,579 spots in December.
On Radio, 44% of the ads ran in December with a slight spike in July. Target ran a total of 118,821 spots on the radio in the last 12 months.
On TV, Target's November (21,966) and December (36,744) were the big months and their the total Target TV spots for the last 12 months hit 148,552 spots.
On Cable, Safeway ran 20% of the spots that Kroger ran. Kroger ran 30,220 in the last 12 months to Safeway's 6,209 ads.
On Radio, both use this medium well, with Kroger ahead 563,722 ads to Safeway's 354,308 spots.
On TV, both food markets ran about the same number: Kroger's 57,899 to Safeway's 54,707 spots.
Posted: April 19, 2010
