By: Dwight Douglas, VP Marketing
Media Monitors - New York
(White Plains, NY) January 11, 2010 - According to Arbitron, Salt Lake City is the 30th largest radio market and includes the cities of Ogden and Provo, UT bringing the market population to 1,735,700.
CITY FACTS
Salt Lake City, the capital state of Utah, was founded in 1847 by a group of Mormon pioneers led by their prophet, Brigham Young, who fled hostility and violence in the Midwest and is the headquarters of The Church of Jesus Christ of Latter-day Saints (the L.D.S. or Mormon Church), which is located in Salt Lake City.
The city gets its name from the Great Salt Lake, which is separated from Salt Lake City by extensive marshlands and mudflats. The salinity of the water averages about 12%, making it much saltier than the ocean.
Salt Lake got their first professional sports team when the Utah Jazz basketball team moved from New Orleans.
Some of the famous people from the Salt Lake City area: comedian and actress Roseanne Barr, the inventor of television Philo T. Farnsworth, restaurant and hotel chain founder J. Willard Marriott, entertainers Donny Osmond and Marie Osmond and of course, football star Steve Young, a direct descendant of Brigham Young, who engineered three Superbowl victories for the San Francisco 49ers as their quarterback.
SALT LAKE CITY SPOT TEN
In the city by the big salt lake, the #1 advertiser was MOTOR TREND AUTO SHOWS with 793 spots. Coming in #2 was the SHANE COMPANY with 681 ads, while WAL-MART was #3 with 535 commercials. GEICO was #4 running 464 spots and H&R BLOCK jumps into #5 with 435 spots. WEIGHT WATCHERS expands into #5 with 432 ads, while UTAH DEPARTMENT OF HEALTH jumps from #46 to #7 with 392 spots. THE HOME DEPOT nails down #8 with 391 spots and INTERNATIONAL SERIES OF CHAMPIONS (ISOC Racing) was #9 airing 381 announcements. MCDONALD'S slid into #10 with 365 spots.
FAST FOOD SPOT TENNATIONAL STATISTICS -
Everyone makes resolutions for a new year, and many are losing weight and eating right. Here are the performers: #1 WEIGHT WATCHERS with 9,850 spots nationally. Next, #2, was RIGHTSIZE with 7,724, while SENSA was in at #3 with 5,907 spots. At #4 we see ACAI FRESH with 4,096 spots and JILIAN MICHAELS (ThinCare) was a size 5 with 1,083 spots. HEALHTE TRIM was#6 airing 779 ads, while SLIM4LIFE was #7 running 672 spots. QUICK WEIGHT LOSS CENTERS was #8 with 636 spots and RESVERATONE was #9 with 621 ads. LA WEIGHT LOSS CENTERS was #10 running 581 spots.
NATIONAL SPOT TENNATIONAL STATISTICS -
It looks like someone is raising the bar for all advertisers. GEICO insured its #1 position with 60,609 spots on the radio last week in the nation. THE HOME DEPOT nailed #2 again running 31,667, while WAL-MART jumped #6 to #3 with 25,566 ads. H&R BLOCK, a great seasonal advertiser on radio, was in at #4 with 25,091. Coming in #5, MCDONALD'S dished up 23,695 spots.
Posted: January 11, 2010
GEICO originally called, Government Employees Insurance Company, and now known by the acronym GEICO, is an auto insurance company. GEICO became a wholly owned subsidiary of Berkshire Hathaway in 1996 and as of 2007, provided coverage for more than 10 million motor cars, trucks and other motor vehicles owned by more than 8 million policy holders. GEICO, employs around 23,000 people and has their headquarters is in Chevy Chase, Maryland.
In Cable TV, GEICO is very consistent. They ran hot in December 2009, with 83,829 spots that month. With some of the figures in for 2010 already, look for GEICO to make major contributions in all media.
In Radio, GEICO shows a pattern of heavy time buys in January with that month last year hitting 255,697 spots in that month. In the first two weeks of 2010, we see GEICO at #1 and this week, ran more than 60,000 radio spots for the week nationwide.
With such a colorful little mascot, the GEICO Gecko certainly gets a lot of face time. With 286,621 spots in the last 13 months, you would have believed they ran a million. On TV, their hot months were January, March, July, August, October and December. Perhaps the large number of births in July and October could hold the answer to the way they buy ads. After all, they want to catch the people when they turn 16 and start to drive. Hey, just a theory.
HP, formerly known as Hewlett-Packard, was created by Stanford University classmates Bill Hewlett and Dave Packard in 1939. The company's first product, built in a Palo Alto garage, was an audio oscillator-an electronic test instrument used by sound engineers. Revenue for 1939 was $5,369 with only two employees.
One of HP's first customers was Walt Disney Studios, which purchased eight oscillators to develop and test an innovative sound system for
the movie Fantasia.
Products from the fledgling company won excellent acceptance among engineers and scientists.
Shortly after completing their first year in business, Bill and Dave agreed that all employees should share directly in HP's future
success. The company paid its first bonus to employees, a $5 Christmas bonus, in 1940.
By 1943, HP entered the microwave field with signal generators developed for the Naval Research Laboratory and a radar-jamming device. At
the end of the war, HP made the critical decision to continue in the microwave field; this area quickly becomes an important and growing
share of the company's business, with HP the acknowledged leader in signal generators
The company went public in 1957. In keeping with Bill Hewlett and Dave Packard's respect for workers, HP takes the then-unusual step of
giving stock grants to employees. In 1960, the company had Revenue: $60.7 million. Employees: 3,021.
In 1966, they launched their first computer, the HP 2116A, which got them into that part of the business.
By the 1970s, HP exploded. The decade is marked by significant growth in earnings and employment, with HP passing the $1 billion mark in
sales in 1976. The company hit the $2 billion mark three years later in 1979. Toward the end of the decade, Bill Hewlett and Dave Packard
delegated day-to-day operating management of the company to John Young.
HP made its entry into the printer market with the launch of inkjet printers and laser printers. In 1984, printers became the company's
most successful product line.
On May 3, 2002, HP completes its merger transaction with Compaq Computer Corp. The company's current offerings span IT infrastructure,
personal computing and access devices, global services, and imaging and printing.
Today, HP Revenue's is $114.5 billion producing a net Income of $7.6 billon with 304,000 employees making it one of the largest technology
companies in the world.
Dell Inc. is a multinational technology corporation that develops, manufactures, sells, and supports personal computers and other computer-related products, such as, personal computers, servers, data storage devices, network switches, software, and computer
peripherals. Dell also sells HDTVs, cameras, printers, MP3 players and other electronics built by other manufacturers. Based in Round
Rock, Texas, Dell employs more than 76,500 people worldwide as of 2009.
While a student at the University of Texas at Austin in 1984, Michael Dell founded the company as PC's Limited with capital of $1000.
Operating from Michael Dell's off-campus dormitory room at Dobie Center, the startup aimed to sell IBM PC-compatible computers built from
stock components. Michael Dell believed he could better understand customers' needs and provide the most effective computing solutions to
meet those needs.
In 1985, the company produced the first computer of its own design - the "Turbo PC", sold for $795 - which contained an Intel 8088-
compatible processor running at a speed of 8 MHz. PC's Limited advertised the systems in national computer-magazines for sale directly to
consumers, and custom-assembled each ordered unit according to a selection of options.
The company changed its name to "Dell Computer Corporation" in 1988. In 1989, Dell Computer set up its first on-site-service programs in
order to compensate for the lack of local retailers prepared to act as service centers.
In 1990, Dell Computer Corporation tried selling its products indirectly through warehouse clubs and computer superstores, but met with
little success, and the company re-focused on its more successful direct-to-consumer sales model. The most recent company information
shows revenues of $61 billion producing a net income of $2.48 billon.
Let's see how these computer giants have used media over the last 13 months:
MEDIA USAGE
Last 13 Months
HP and Dell both use Cable TV to get their message across to their target audience. HP ran 178,334 spots in the last thirteen months, whereas Dell ran 122,673 spots.
Radio is not part of the computer manufacturers' plan. HP only ran 3,926 spots in the last year and Dell ran only 6,074 spots, and most of those Dell spots were run December 2008, with very few in 2009.
TV advertising is not as important as Cable to these two giants, with HP only running 22,163 ads to Dell's 9,510 spots in the last 13 months.
Posted: January 11, 2010
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In the city by the big salt lake, the #1 advertiser was MOTOR TREND AUTO SHOWS with 793 spots. Coming in #2 was the SHANE COMPANY with 681 ads, while WAL-MART was #3 with 535 commercials. GEICO was #4 running 464 spots and H&R BLOCK jumps into #5 with 435 spots. WEIGHT WATCHERS expands into #5 with 432 ads, while UTAH DEPARTMENT OF HEALTH jumps from #46 to #7 with 392 spots. THE HOME DEPOT nails down #8 with 391 spots and INTERNATIONAL SERIES OF CHAMPIONS (ISOC Racing) was #9 airing 381 announcements. MCDONALD'S slid into #10 with 365 spots.
NATIONAL STATISTICS -
Everyone makes resolutions for a new year, and many are losing weight and eating right. Here are the performers: #1 WEIGHT WATCHERS with 9,850 spots nationally. Next, #2, was RIGHTSIZE with 7,724, while SENSA was in at #3 with 5,907 spots. At #4 we see ACAI FRESH with 4,096 spots and JILIAN MICHAELS (ThinCare) was a size 5 with 1,083 spots. HEALHTE TRIM was#6 airing 779 ads, while SLIM4LIFE was #7 running 672 spots. QUICK WEIGHT LOSS CENTERS was #8 with 636 spots and RESVERATONE was #9 with 621 ads. LA WEIGHT LOSS CENTERS was #10 running 581 spots.
NATIONAL STATISTICS -
It looks like someone is raising the bar for all advertisers. GEICO insured its #1 position with 60,609 spots on the radio last week in the nation. THE HOME DEPOT nailed #2 again running 31,667, while WAL-MART jumped #6 to #3 with 25,566 ads. H&R BLOCK, a great seasonal advertiser on radio, was in at #4 with 25,091. Coming in #5, MCDONALD'S dished up 23,695 spots.
Posted: January 11, 2010
In Cable TV, GEICO is very consistent. They ran hot in December 2009, with 83,829 spots that month. With some of the figures in for 2010 already, look for GEICO to make major contributions in all media.
In Radio, GEICO shows a pattern of heavy time buys in January with that month last year hitting 255,697 spots in that month. In the first two weeks of 2010, we see GEICO at #1 and this week, ran more than 60,000 radio spots for the week nationwide.
With such a colorful little mascot, the GEICO Gecko certainly gets a lot of face time. With 286,621 spots in the last 13 months, you would have believed they ran a million. On TV, their hot months were January, March, July, August, October and December. Perhaps the large number of births in July and October could hold the answer to the way they buy ads. After all, they want to catch the people when they turn 16 and start to drive. Hey, just a theory.
HP and Dell both use Cable TV to get their message across to their target audience. HP ran 178,334 spots in the last thirteen months, whereas Dell ran 122,673 spots.
Radio is not part of the computer manufacturers' plan. HP only ran 3,926 spots in the last year and Dell ran only 6,074 spots, and most of those Dell spots were run December 2008, with very few in 2009.
TV advertising is not as important as Cable to these two giants, with HP only running 22,163 ads to Dell's 9,510 spots in the last 13 months.
Posted: January 11, 2010
