June 2012

Before creating Media Monitors, I remember asking around if there was a need for a spot monitoring service. Sales Managers would tell me: "My sales people are already listening to the competition. I have all the data I need..." We knew we had to make the information so complete, quick and easy to retrieve that it would be irresistible. The formula of being online 24/7, delivering instant reports on spots or music and providing real time data with a couple of clicks was the benefit of Media Monitors that helped get that person listening to the competition back on the street selling. Continue reading... By Chad Pfeiffer Our customers are a savvy bunch and ask pertinent questions everyday to our support department. I wanted to share a few of the most common questions I hear in this column. And remember our support team is always available to personally answer questions and provide ways to maximize your experience with the Media Monitors Web site. If you have a 'Dear Chad' please drop me a line and I will answer you and may very well highlight your experience in our next edition. Continue reading... By John Fulbright LOCAL AS LOCAL CAN BE Sometimes I feel that we've been on an epic journey worthy of Homer's scribing that has culminated in me being able to tell you that Media Monitors now has Local Internet display advertising in our reports! Yes. Local. We physically place our data collection equipment in the markets we monitor to ensure that we are capturing any geo-targeted advertising. Continue reading...

By Dwight Douglas The G.P.S. of Media Time-Buys One of the great things about writing for Media Monitors each week is that I get to learn about how the products of our culture are being sold in America. When we first started out, we created the SPOT TEN® as a way to give Radio people a quick look at the top advertisers. It didn't take long for this to spread to Broadcast TV and Local Cable. And with the advent of the Competitive Face-Off and the Spot Trends, we were able to dig into the advertising habits of specific products. Looking back 12 months, we can offer a glimpse into the strategy of each company and how their campaigns play out on Radio, Broadcast TV and Local Cable. Continue reading... News Support Contact     Have something to say? Let us know!