TOP SPOTS IN 2011 REPORT

Media Monitors Releases Final Counts

White Plains, NY (January 10, 2012) – Media Monitors released final figures in the markets they covered for 2011 for Radio, TV and Cable.

According to the leader in broadcast monitoring, the #1 Radio advertiser across all formats was once again GEICO with 2,236,161 spots. THE HOME DEPOT stood ground at #2 with 2,125,195 ads, while MCDONALD’S was solid at #3 again running 1,352,711 spots. WAL-MART moved from #7 in 2010 up to #4 last year with 1,074,462 spots.

Slightly out of the million spot club last year was AUTOZONE with 941,407 spots landing in #5. New to the top ten this time, STATE FARM soared from #25 in 2010 up to #6 last year clearing 856,845 commercials.

The HD DIGITAL RADIO ALLIANCE was slightly off from #5 to #7 with 824,998 spots, while VERIZON was off from #4 down to #8 with 790,439 ads. LOWE’S made major moves from #21 in 2010 up to #9 in 2011 running 755,221 announcements urging their customers to “build something together.” And the rough seas of consumer opinion and backlash may have motivated NETFLIX to move from #19 to #10 with 735,917 spots.

In Cable, the #1 advertiser was the DISCOVERY CHANNEL with 1,974,327 spots. A&E was #2 with 1,712,290 spots, while LIFETIME was #3 with 1,616,875 spots in 2011. TNT was down from #1 in 2010 to #4 in 2011 with 1,527,321 ads and USA NETWORK was #5 airing 1,392,231 spots. GEICO was #6 with 1,137,764 spots, while AT&T secured #7 with their 1,114,423 ads. PROGRESSIVE moved from #12 in 2010 up to #8 in 2011 with 1,079,328 spots and ESPN scored #9 running 905,424 announcements. #10 was FORD LINCOLN MERCURY with 873,939 spots.

In TV, the #1 advertiser was ABC TV NETWORK clearing 890,765 spots, while NBC was#2 with 876,042 spots. FORD LINCOLN MERCURY was #3 with 763,429 ads and CBS TV NETWORK was #4 with 714,180 ads. MCDONALD’S was #5 and dominated TV in the Quick Service Restaurant category running 711,042 spots for 2011. TOYOTA was in at #6 airing 582,000 commercials, while the CW NETWORK was #7 with 530,031 spots. VERIZON was #8 with 494,877 spots and CHRYSLER JEEP DODGE leaped from #14 in 2010 to #9 in 2011 with 490,300 commercials. Coming in #10 on TV was FOX TV NETWORK with 479,386 spots.

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Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies. Media Monitors is a subsidiary of RCS, the world's largest provider of broadcast and webcast software. Media Monitors and its logo are registered trademarks of Media Monitors. The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050. For more information, visit www.mediamonitors.com

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