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Media Monitors Captures Top Cable Advertisers by Category

White Plains, NY (January 7, 2011) – Media Monitors, the leader in broadcast and cable monitoring®, released the 2010 Cable TOP TWENTY report by high performing categories.

Media Monitors took a deeper look and found the CABLE TOP TWENTY showed rank improvements in Medicated Products, Phone Services, Discount Department Stores, Dental Hygiene Products and Alcoholic Beverages. Services.

Our Complete Report:

  Top Cable Advertisers By Category - Data by Media Monitors

  CABLE

2009 2010 Class
1 1 Television & Cable TV 
3 2 Fast Food 
2 3 Insurance Providers 
6 4 Medicated Products & Remedies-Non-Rx 
4 5 Cars & Light Trucks, Asian Factory 
10 6 Business, Personal & Residential Phone Serv.
11 7 Discount Department Store 
7 8 Household Cleaning Products General 
5 9 Cars & Light Trucks, Domestic Factory 
8 10 Cosmetics & Skin Care Products 
12 11 Restaurants, Night Clubs 
14 12 Wired TV & Cable Network Carrier 
9 13 Food & Beverages 
13 14 Department Stores 
16 15 Telecom Bundled Services 
15 16 Pets, Pet Supplies, Services & Medical 
20 17 Hair Products, Salons & Beauty Supplies 
21 18 Dental Hygiene Products 
17 19 Banks, S&Ls, Credit Unions 
25 20 Alcoholic Beverages 


About Media Monitors

Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies. Media Monitors is a subsidiary of RCS, the world's largest provider of broadcast and webcast software. Media Monitors and its logo are registered trademarks of Media Monitors. The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050. For more information, visit www.mediamonitors.com

Editors: interview opportunities and graphics are available. Contact Dwight Douglas at Media Monitors, 914-259-4733, or e-mail the Media Monitors Newsroom for more information.