Media Monitors Releases 2010 Advertising Totals
White Plains, NY (January 4, 2011) – Media Monitors, the leader in broadcast and cable monitoring
®, released the 2010 Radio, Cable TV and Broadcast TV SPOT TEN
® reports showing the leaders in advertising from last year.
Media Monitors took a deeper look into the stats and found the DETERMINED DOZEN of those advertisers in the top 40 of all three media for 2010. The dozen include Geico, McDonald's, Verizon, Wal-Mart, AT&T, Subway, Ford Lincoln Mercury, Progressive, Toyota, Chase, Wendy's and Chevrolet were in Radio, TV and Cable.
For exact figures and rank in each media, see data file attached.
Those who appeared in all three media in 2010 - Data by Media Monitors
| GEICO |
Berkshire Hathaway, Inc. |
Insurance Providers |
1 |
2,298,351 |
| McDonald's |
McDonald's Corporation |
Fast Food |
3 |
1,267,093 |
| Verizon |
Verizon Communications, Inc. |
Business, Personal & Residntl Phone Svcs |
4 |
1,193,995 |
| Wal-Mart |
Wal-Mart Stores, Inc. |
Discount Department Store |
7 |
772,087 |
| AT&T |
AT&T Inc. |
Business, Personal & Residntl Phone Svcs |
8 |
687,930 |
| SUBWAY |
Doctor's Associates, Inc. |
Fast Food |
10 |
563,457 |
| Ford Lincoln Mercury |
Ford Motor Company |
Cars & Lt Trucks, Domestic Factory |
11 |
557,742 |
| Progressive |
Progressive Casualty Insurance Co. |
Insurance Providers |
14 |
522,038 |
| Toyota |
Toyota Motor Sales, U.S.A., Inc. |
Cars & Lt Trucks, Asian Factory |
17 |
477,259 |
| Chase |
JPMorgan Chase & Co. |
Banks, S&Ls, Credit Unions |
18 |
438,136 |
| Wendy's |
Wendy's-Arby's Group, Inc. |
Fast Food |
22 |
408,652 |
| Chevrolet |
General Motors Corporation |
Cars & Lt Trucks, Domestic Factory |
36 |
321,654 |
About Media Monitors
Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies. Media Monitors is a subsidiary of RCS, the world's largest provider of broadcast and webcast software. Media Monitors and its logo are registered trademarks of Media Monitors. The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050. For more information, visit
www.mediamonitors.com
Editors: interview opportunities and graphics are available. Contact Dwight Douglas at Media Monitors, 914-259-4733, or e-mail the Media Monitors Newsroom for more information.
