MEDIA MONITORS: Stop Set Placement

White Plains, NY (August 13, 2010) – Media Monitors, the leader in broadcast and cable monitoring just released the results of a study on the stop set times of PPM stations. The study was conducted on data from July, 2010 and July, 2009 and shows a migration of starting times of many surveyed stations.

Philippe Generali, President and CEO of Media Monitors commented, “Compared to last year, twice as many stations in PPM™ markets are playing spots at :15. The first quarter hour however remains a traditional “sacred cow” where hardly any music station wants to be caught in a commercial break.”

Comparison of PPM and Non-PPM Music Stations July 5, 2010

As you can see in the graph, the non-PPM stations still focus their commercial breaks at :20 and :50, whereas PPM stations have made the move to clustering their spots around the :15 and :45 quarter-hours.

This is a comparison to one year ago, same days. It is clear, that Arbitron PPM™ stations have moved their stop breaks from last year.

About Media Monitors

Media Monitors is the nation's leading broadcast monitoring and verification service for broadcasters, print media, media investment companies and advertising agencies. Media Monitors is a subsidiary of RCS, the world's largest provider of broadcast and webcast software. Media Monitors and its logo are registered trademarks of Media Monitors. The Media Monitors broadcast content recognition process of audio fingerprinting used by Media Monitors is protected by U.S. Patent 5,437,050. For more information, visit www.mediamonitors.com

Editors: interview opportunities and graphics are available. Contact Dwight Douglas at Media Monitors, 914-259-4733, or e-mail the Media Monitors Newsroom for more information.